As a bike enthusiast, along with friends, we were looking for a hoodie that could keep us safe and cool on summer rides, without the hassle of a heavy, hot motorcycle jacket. Not being satisfied with the offer that we could find, I decided to take mater in my own hands.

This simple need sparked the creation of our brand, blending comfort, protection, and style in every piece we make. What began as an idea in my bedroom, where the first samples were made, quickly evolved into a hands-on journey of discovery and innovation.

Driven by curiosity and determination, I dove headfirst into the market, learning about design, digital branding, and the textile industry. From sketching initial thoughts to building an online presence through a website and social media. I personally visited factories, learning the art and science of textile production, and worked tirelessly to refine samples that reflected my passion for quality and functionality. Each piece went through adjustments, transforming a bedroom-born prototype into a fully realized product now produced in a factory for our brand.

This journey has been about more than just creating clothing—it’s been about crafting a purpose-driven brand that empowers others to embrace both adventure and style with confidence.

On the race track, just one second can change everything. We strive to be the ones everyone follows, pushing the limits with our innovative designs. Our goal is to provide you with the best garments for every occasion, inspired by the thrill and precision of racing. Our logo isn’t just a symbol; it’s a mark of our passion and dedication.

Being 1Second UP means embracing the drive to be the best and enjoying every moment of the ride. Whether it’s popping a wheelie or leading the pack, our brand is all about having fun and staying ahead.