Privacy Policy

Last updated: 25 September 2026

At 1SecondUP, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit 1secondup.com, create an account, place an order, subscribe to our communications, contact us or otherwise interact with 1SecondUP.

We process personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Portuguese and European Union legislation.

1. Who We Are

1SecondUP is a performance and lifestyle brand focused on riding, active lifestyles and products designed or selected for people who choose to keep moving.

Website:

Home

The data controller responsible for the processing of personal data through this website is:

Trading name: 1SecondUP
Country: Portugal
Email: team@1secondup.com

For any questions regarding this Privacy Policy or the processing of your personal data, you may contact us using the email address above.

2. Personal Data We Collect

Depending on how you interact with 1SecondUP, we may collect different categories of personal information.

These may include:

• Name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account username and account information
• Order history
• Products purchased
• Payment-related information
• Communication preferences
• IP address
• Browser and device information
• Website usage information
• Cookie identifiers
• Information submitted through contact forms
• Newsletter subscription information
• Comments, reviews or other content voluntarily submitted to the website

We only collect personal information that is necessary for the purposes described in this Privacy Policy.

3. Orders and Purchases

When you purchase a product from 1SecondUP, we collect the information necessary to process and fulfil your order.

This may include:

• Your name
• Billing address
• Shipping address
• Email address
• Telephone number
• Products ordered
• Order value
• Payment status
• Shipping information
• Order history

We use this information to:

• Process your order
• Receive and confirm payment
• Arrange shipping and delivery
• Send order and shipping notifications
• Handle returns, exchanges and refunds
• Provide customer support
• Maintain accounting and transaction records
• Prevent fraud and misuse of our services
• Comply with legal and tax obligations

Our online store is operated using WooCommerce.

4. Payments

Payments made through our website may be processed by third-party payment providers.

Depending on the payment options available at checkout, these providers may include:

Payment provider: 

Payment providers may process information such as your name, billing details, payment method and transaction information according to their own privacy policies.

1SecondUP does not normally receive or store your complete credit or debit card details when payment is processed directly by an external payment provider.

We recommend reviewing the privacy policy of the payment provider you choose when completing your purchase.

5. Shipping and Delivery

To deliver your order, certain personal information may need to be shared with shipping companies, logistics providers or postal services.

This may include:

• Name
• Shipping address
• Telephone number
• Email address
• Order or tracking information

Our current shipping and logistics providers may include:

Shipping provider: We use different third-party courier, postal and logistics providers depending on the destination, shipping method and operational availability. The relevant personal data required for delivery may be shared with the provider responsible for fulfilling your shipment.

This information is shared only where necessary to process and deliver your order.

6. Customer Accounts

If you create an account on 1secondup.com, we may store the personal information provided within your user profile.

Depending on the functionality available, registered users may be able to view and edit certain personal information associated with their account.

Website administrators may also access account information where necessary to administer the website, provide customer service, process orders or resolve technical and security issues.

Your username may not always be changeable after an account has been created.

7. Comments and Product Reviews

If comments, reviews or similar features are enabled on the website, we may collect the information entered into the relevant form.

We may also collect:

• Your IP address
• Browser user-agent information
• Date and time of submission

This information may be used for moderation, security and spam detection.

An anonymised string created from your email address, sometimes known as a hash, may be provided to the Gravatarservice to determine whether you use that service.

After approval of a comment, your profile image may be publicly visible alongside your comment where applicable.

Gravatar is operated by Automattic and is subject to Automattic’s own privacy practices.

8. Media

If the website allows users to upload images or other media, you should avoid uploading files containing embedded location information, such as EXIF GPS data.

Other visitors may be able to download publicly available images and extract embedded metadata from those files.

9. Contact Forms and Customer Support

When you contact 1SecondUP through a contact form, email, social media or another communication channel, we may collect information including:

• Name
• Email address
• Telephone number, where provided
• Order number, where relevant
• The content of your message
• Any attachments or information you voluntarily provide

We use this information to respond to enquiries, provide customer support and manage our relationship with you.

10. Newsletter and Marketing Communications

If you subscribe to the 1SecondUP newsletter or otherwise consent to receive marketing communications, we may use your email address and related information to send you:

• Product launches
• New drops
• Brand news
• Special offers
• Events
• Team Riders updates
• Community content
• Other 1SecondUP marketing communications

Marketing emails are sent only where we have an appropriate legal basis, including your consent where required.

You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us at:

team@1secondup.com

Our email marketing provider is:

Email / CRM provider:

The provider may process your personal information on our behalf for the purpose of sending and managing communications.

11. Cookies

1secondup.com uses cookies and similar technologies.

Cookies are small files stored on your device that allow websites to remember information about your visit.

We may use cookies for purposes including:

• Website functionality
• Shopping cart functionality
• Customer login
• Security
• Remembering user preferences
• Website analytics
• Performance monitoring
• Marketing and advertising, where applicable

Some cookies are strictly necessary for the website and online store to operate.

Other cookies may require your consent before they are activated.

Where required, you can manage your cookie preferences through the cookie consent system available on the website.

Cookie consent platform: Complianz

12. Login Cookies

If you visit a login page, a temporary cookie may be created to determine whether your browser accepts cookies.

This cookie does not contain personal information and is normally deleted when you close your browser.

When you log into your account, cookies may also be used to remember your login information and display preferences.

Login cookies may remain active for a limited period depending on your browser and account settings.

If you select an option such as “Remember Me”, your login may remain active for a longer period.

Logging out will normally remove or invalidate the relevant login cookies.

13. Shopping Cart Cookies

WooCommerce may use cookies to provide essential ecommerce functionality.

These may allow the website to:

• Remember products added to your cart
• Identify when cart contents change
• Maintain your shopping session
• Support checkout functionality

These cookies are generally necessary for the online store to function correctly.

14. Analytics

We may use analytics services to understand how visitors interact with 1secondup.com.

Analytics information may include:

• Pages visited
• Approximate location
• Browser type
• Device type
• Operating system
• Referral source
• Session duration
• Interactions with the website

This information helps us understand website performance and improve the customer experience.

Our analytics providers may include:

Analytics provider(s): Google Analytics

Where required by law, analytics technologies that are not strictly necessary will only be activated after obtaining your consent.

15. Embedded Content From Other Websites

Pages on 1secondup.com may contain embedded content, such as:

• Videos
• Images
• Maps
• Social media posts
• Articles
• External widgets

Embedded content from another website may behave in the same way as if you had visited that external website directly.

Those third-party websites may collect information about you, use cookies, implement additional tracking technologies and monitor your interaction with embedded content.

This may include tracking your interaction when you have an account with the relevant third party and are logged into that service.

Potential third-party platforms used by 1SecondUP may include:

Instagram / Meta: 1secondup
YouTube: 1secondup
TikTok: 1secondup

These services operate under their respective privacy policies.

16. Social Media

1SecondUP may maintain profiles on third-party social media platforms.

When you interact with us through services such as Instagram, Facebook, TikTok, YouTube or other platforms, those companies may process personal information independently according to their own privacy policies.

1SecondUP does not control how those third-party platforms collect or process personal information.

17. Who We Share Your Data With

We do not disclose personal information unnecessarily.

However, we may share personal information with service providers where required to operate our business and provide our services.

These may include:

• Website hosting providers
• WooCommerce and ecommerce service providers
• Payment processors
• Shipping and logistics companies
• Email marketing providers
• Analytics providers
• IT and website support providers
• Accounting and financial service providers
• Fraud prevention or security services
• Legal or regulatory authorities where required by law

Our main service providers may include:

Hosting provider: (…..)
Payment provider: (…..)
Shipping provider: We use different third-party courier, postal and logistics providers depending on the destination, shipping method and operational availability. The personal data required for delivery may be shared with the provider responsible for fulfilling your shipment.
Email / CRM provider: FluentCRM and Brevo
Analytics provider: Google Analytics
Other relevant providers: WooCommerce (Automattic) and, where applicable, other technical services required to operate, secure and maintain the 1SecondUP website.

Service providers that process personal data on our behalf are expected to process that information only where necessary for the services they provide.

18. Password Resets

If you request a password reset, technical information such as your IP address may be associated with the request or included in security-related communications.

This helps protect customer accounts against unauthorised access.

19. International Data Transfers

Some of the technology and service providers used by 1SecondUP may process or store information outside Portugal or outside the European Economic Area.

Where personal data is transferred outside the European Economic Area, we take appropriate measures where required to ensure that personal information receives an adequate level of protection.

These measures may include:

• European Commission adequacy decisions
• Standard Contractual Clauses
• Other legally recognised transfer mechanisms

The exact international transfer arrangements may depend on the third-party services used by 1SecondUP.

20. How Long We Retain Your Data

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or where retention is required by law.

Different categories of information may therefore be retained for different periods.

For example:

Order and transaction records may be retained for the period required by applicable accounting and tax legislation.

Customer account information may be retained while your account remains active and for an appropriate period afterwards.

Customer service communications may be retained for as long as reasonably necessary to resolve enquiries and maintain business records.

Marketing information may be retained until you withdraw your consent or unsubscribe, unless we are legally permitted to retain certain limited records.

If you leave a comment or review, the comment and associated metadata may be retained indefinitely unless deletion is requested or otherwise required.

Specific retention periods:

Accounting / order records: 10 years.

Customer support records: 3 years after the last interaction, unless a longer retention period is necessary to comply with legal obligations, resolve disputes or establish, exercise or defend legal claims.

Inactive customer accounts: 3 years after the last activity, unless certain information must be retained for longer because it is associated with orders, invoices, accounting records or other legal obligations.

Marketing records: Until consent is withdrawn or the user unsubscribes. Limited information may be retained afterwards where necessary to demonstrate previous consent, respect opt-out requests or comply with legal obligations.

21. Legal Basis for Processing Your Data

Under the GDPR, we must have a lawful basis for processing personal data.

Depending on the circumstances, we may process personal information on the basis of:

Performance of a Contract

Where processing is necessary to:

• Process an order
• Receive payment
• Deliver products
• Manage returns or refunds
• Provide customer account functionality

Legal Obligation

Where we are required to process or retain information to comply with legal, tax, accounting or regulatory obligations.

Consent

Where you have voluntarily agreed to processing, for example when subscribing to certain marketing communications or accepting non-essential cookies.

You may withdraw consent at any time where consent is the legal basis for processing.

Legitimate Interests

We may process personal information where necessary for legitimate business interests, provided those interests do not override your fundamental rights and freedoms.

Examples may include:

• Website security
• Fraud prevention
• Customer service
• Improving website functionality
• Protecting our business and customers

22. Your Data Protection Rights

Under applicable data protection law, including the GDPR, you may have the right to:

Right of Access

Request confirmation of whether we process your personal data and obtain a copy of that information.

Right to Rectification

Request the correction of inaccurate or incomplete personal information.

Right to Erasure

Request deletion of personal information in circumstances where we are not legally required to retain it.

Right to Restriction

Request that the processing of your personal data be restricted in certain circumstances.

Right to Data Portability

Request certain personal information in a structured, commonly used and machine-readable format where applicable.

Right to Object

Object to certain types of processing, including processing based on legitimate interests and direct marketing.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

23. How to Exercise Your Rights

To exercise your privacy rights, contact:

team@1secondup.com

We may need to request additional information to verify your identity before fulfilling certain requests.

We will respond to valid requests within the time limits established by applicable data protection legislation.

24. Right to Lodge a Complaint

If you believe that your personal data has been processed unlawfully, you have the right to submit a complaint to the relevant data protection supervisory authority.

For businesses established in Portugal, the supervisory authority is generally the:

Comissão Nacional de Proteção de Dados (CNPD)

You may also have the right to contact another competent European data protection authority depending on your circumstances.

25. Where Your Data Is Sent

Visitor comments, reviews and form submissions may be processed through automated spam detection or website security services.

Order information may also be transmitted to payment, shipping and other service providers where necessary to complete your purchase.

Information may additionally be processed by the technical providers responsible for hosting, securing, analysing or maintaining 1secondup.com.

Relevant providers:

Spam / security provider: (…..)

Hosting provider: (…..)

Other technical providers: WooCommerce (Automattic), WordPress-related service providers, and other technical services required to operate, maintain, secure and improve the 1SecondUP website.

26. Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

However, no internet-based service or electronic storage system can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account password and should contact us if you believe your account or personal information has been compromised.

27. Children’s Privacy

1SecondUP’s website and online store are not specifically directed at children.

We do not knowingly collect personal information from children below the applicable minimum age for providing consent to online services without appropriate parental or legal guardian authorisation.

If you believe that a child has provided personal information to us inappropriately, please contact:

team@1secondup.com

28. Third-Party Links

Our website may contain links to third-party websites.

When you follow an external link, you leave the 1SecondUP website.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

29. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our website
• New products or services
• Changes to the technologies we use
• Changes to third-party service providers
• Legal or regulatory requirements

The latest version will always be published on this page.

The “Last updated” date at the top of this Privacy Policy indicates when it was most recently revised.

30. Contact Us

If you have questions about this Privacy Policy, the personal information we hold about you or your data protection rights, contact us at:

1SecondUP
Country: Portugal
Email: team@1secondup.com
Website: 1secondup.com