BUILT TO
CHASE
1SecondUp was born from a simple idea: protection shouldn’t mean giving up comfort, freedom or style.
We believe movement changes people.
IT STARTED
WITH MOTORCYCLES.
After years of riding and trying everything from premium gear to budget alternatives, we kept running into the same problem.
Protective equipment could feel heavy, restrictive and disconnected from what we actually wanted to wear.
We believed there had to be another way.
That search became the starting point for 1SecondUp — creating products that bring together protection, performance, comfort and design.
It began with an armoured hoodie built around certified Level 2 protection.
MOVEMENT WAS NEVER MEANT TO FIT INTO ONE CATEGORY.
DIFFERENT DISCIPLINES.
SAME MENTALITY.
Whether it happens on a motorcycle, a bike, a skateboard, rollerblades, snow or somewhere completely different, there is something about moving forward that keeps us coming back.
That is where 1SecondUp lives.
We are a brand built around movement, protection and progress — for people who would rather experience life than watch it pass by.
WHY WE
KEEP CHASING.
Because the feeling is the same wherever you find it.
BUILT FOR
THE ONES WHO MOVE.
1SecondUp is built for people who move, explore and push themselves further.
For the ones taking the next corner, dropping into a new line, chasing another trail, or simply getting outside and doing something that makes them feel alive.
Born in Portugal, our identity is shaped by sport, adventure, movement and the constant pursuit of progress.
Learn.
Get back up.
And go again.
PROGRESS IS NOT
ALWAYS A HUGE LEAP.
one second can make all the difference.